Welcome

It is widely accepted that the Western world is in the middle of an obesity epidemic that is putting millions of people's health at risk. As with many things America leads the way and it has been estimated that 25% of Americans are classified as obese and more than 45% seriously overweight. The figures for many European countries are not much better and the current crisis has been largely attributed to a change in eating habits with far more fatty and sugary foods being consumed and a more sedentary lifestyle for the majority of people.

While this may be bad news for people's health it has been great news for the diet industry with billions being spent every year in the quest to be thinner. The amount of money spent on diet related products each year is massive and is growing year on year. There is a whole industry devoted to helping people lose pounds and get thinner and it is immensely profitable. Each year hundreds of new books are published and DVDs released on the subject of dieting and there is a continuous stream of new products coming on to the market.

Millions are spent every year by the major pharmaceutical companies developing and promoting pills and drugs that are designed to help people lose weight. A successful weight loss pill is a major money spinner for any drug company and competition is fierce to create the ultimate slimming pill.

The future for the diet business is assured with a population that is increasing in size and weight in the Western world. Major changes in eating and lifestyle habits are slow to come about and while we are waiting for them to happen there will be a continued need for all the services that the diet industry can provide.